AVid4 adventure
Another position that I am incredibly proud to have been in. Working with the team at Avid4 Adventure, as well as the company as a whole, is an absolute highlight of my career. I was the Director of Marketing & Communications and later the Creative & Digital Marketing Director of this incredibly fast-paced, nationally growing company for nearly 5 years. I started when we just had locations in Colorado and those quickly expanded. Now, families can find Avid4 in Oregon, Washington, California, Minnesota, Illinois, and Vermont.
As the Director of Marketing, I was responsible for the website, for developing, creating, and executing all digital marketing efforts including email marketing, PPC, SEO, SEM, social, developing and creating the print advertising and direct mail strategies as well as camp swag, staff apparel and more. I developed and managed the yearly marketing budget - including grassroots strategy.
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WEbsite: wordpress, elementor builder
CRM: hubspot
Email marketing: mailchimp
More information & portfolio samples available upon request.
References available upon request.